New Year's Eve is within reach - time for our annual Year in Review. And now we dare to write to the already almost impossible ... one years better than the previous one - is it true But! 2010 was a sensational year for us. With much joy, positive changes, new customer orders, exciting and very few downsides - in this we will, however, received the sake of completeness, and later to leave a round image and report not only on the pink world.
Let's start with probably the most important achievement in 2010 ... the new website! 2 years, we were tinkering with the, sort images, customize layout and and and .... now is our new online Interneteite since November. A very hard piece of work that has paid off.
The response to the new site is 95% positive and the number of requests since the "go-live" has risen steadily. The only criticism ... the site was too sober, too unemotional. This point we will keep an eye on in the coming months and are still grateful for constructive feedback to GGFL. Make improvements. But we are excited about the new site and very proud of what we and a lot more Mel and Joachim have since created.
The order situation was overwhelming right from the beginning. We have never seen so many events, concerts and press conference to accompany as in 2010. And in the retail sector, we have increased significantly. The number of high-quality application images that we have made for customers flies, again, couple shoots were very popular and came just before Christmas noch viele Aktaufnahmen im Fotostudio hinzu.
In Summe hatten wir 2 Perioden, in denen wir im Prinzip unter Dauerstress fast schon "leiden" mussten: April bis August waren durchweg mit Hochzeitsreportagen, Konzerten und Festivals sowie Events belegt. Ab Mitte November kündigte sich dann langsam aber dafür um so intensiver das Weihnachtsgeschäft an. Familienportraits, Paarshootings, Akt und Portrait waren der Renner - wohlgemerkt parallel zu den "regulären" Aufträgen.
Einen zusätzlichen potentiell wichtigen Kunden konnten wir recht spät in 2010 akquirieren: Die Congress- und Tourismus-Zentrale Nürnberg hatte uns nach einigen Gespräch mit Werbeaufnahmen des Nürnberger Christkindlesmarkt beauftragt - So we were happily engaged in December neat (especially to organize, the right weather, which of course was part of the assignment, was difficult - we had to provide a lot of snow,-D).
While we're on the subject of customers, we would like to mention the team bank AG - since 2009 our biggest and most important client. And the jobs that we could do in 2010 for the Nuremberg Bank, will be hard to beat in the coming years is difficult. From Werbaufnahnahmen, event photography, Castings, aerial photography press events (eg the AGM) to many portraits and "special orders" was alles dabei, was uns nicht nur ungemein Spaß gemacht hat, sondern auch bei unserem Kunden sehr gut angekommen ist. Highlight war das Mitarbeiterfest im Juni, das Hanna und Steffen wohl nie vergessen werden.
Toll war ebenso zu sehen, wie das komplette Public Viewing des Kennametal Kick and Groove Park 2010 mit unseren Bildern beworben wurde, die 2008 zu dem gleichen Event bei der EM (hauptsächlich auf dem Kornmarkt in Nürnberg) entstanden sind und in der Stadt nicht zu übersehen waren.
Toll war auch, wie unsere Luftbilder eingeschlagen sind. Steffen hatte auf eigene Faust und ohne konkreten Auftrag im Juni Luftaufnahmen von Rock im Park angefertigt, und war zunächst sehr enttäuscht von der nicht vorhandenen Resonanz or the sale of the pictures, although all were great but no one bought. This entertaining disappointment vanished shortly dannach as several requests arriving at aerial photographs in the Nuremberg region, and even stock images brisk sales and buyers found - a new field of photography for us, that we will expand but steadily in 2011 and intensified since the success is given here. Less
great, and now we come to the above mentioned drawbacks, was the number of problems for copyright infringement and payment performance of individual industrial clients. Problems that have cost us a lot of nerves and sleepless nights and often anger also had the effect, especially Steffen. Meanwhile, wohl weithin bekannt, dass es illegal ist, Software zu kopieren, Musik (ohne Bezahlung) aus dem Internet zu laden oder DVD's zu kopieren - bei Bildern und Fotos steckt dieses Verständnis leider immer noch in den Kinderschuhen und so hatten wir in 2010 leider in diesem Bereich so viel (unnötigen) Ärger wie noch nie zuvor.
Einige Probleme konnten wir durch Kommunikation mit unseren "Kunden" direkt klären - 2011, soviel steht leider schon fest, wird aber wohl zum Rekordjahr werden, was gerichtliche Klagen anbelangt - Nachwirkungen aus unseren noch offenen Problemen in 2010. Eine sehr traurige Bilanz.
Wir werden auch das Gefühl nicht los, dass oft die Gegenseite, wenn bei der Urheberrechtsverletzung ertappt, First the guilty or "bad guys" in our searches, we now turn our view and according to German copyright law, a claim that should have been in the run must be clarified. Now every child knows that you can not rob a bank and, in case you get caught, the stolen money can bring back without any further consequences. Sorry, did not understand all the opposite sides agreed and so we often have no other choice than to tune our lawyers. But we return
back to the good things.
Hanna photographed in 2010 and landed their first show similar, in the booklet of the current CD of the Nuremberg Vander Band - a success which probably provide only a few photographers from the start. It is also very encouraging that more and more orders Hanna independently parallel to it and continue to be wonderfully image processing and many other things that need to be made in the background, take care.
Amo is parallel since 2010 as a press photographer for the Central Zeitung on duty to report depicted in Neumarkt site. His skills as a photographer are an asset to the publisher and we are all very pleased for him - although he now has, unfortunately, even less time.
Steffen, as mentioned above, very proud of the aerial photography and the generally excellent Development in 2010 and looks forward to what may happen in 2011. Some very attractive jobs, we already know - it is now just a matter of them winning.
Now it is time to leave, however, the retrospective and look ahead. But not without due thanks to some very important people who have accompanied us in 2010:
- There's the Mel, who was responsible for the wonderful design of the new website and has implemented our complete Corporate Design ( www.melodram-fine design . co
- The Joachim, to whom we are indebted for the extensive programming of the new page ( www.wyl.de )
- Monika Flaszynski ( monika_flaszynski@yahoo.d e) and Sabrina Beilfuß ( www.sabrina-beilfuss.de ), which have provided the English translation of the new website
- Doris Bordon ( www.bordon-design.de ), which has supported us in the small and big tricks with Photoshop in particular always very
- love the beret, not only for the grand design of the band VANDER always makes for miracles but also actively supported Steffen
- Our CBF-Basti - we tireless Support owe, when it came to network and other PC problems.
- and our make-up artist Dani, with which we could work together more frequently in 2010 and us (and of course the customer) again and again with your skills inspire
The author (whoever that may well be, moreover, thanks ;-) at
- Amo, for the support, cooperation, constructive criticism and the "being-there" whenever he was needed. It was a wonderful year.
- Hanna, decision-rich, especially for a year! Without you nothing would be as it is now. Therefore, and for everything else, thank you!.
If 2011 is as enjoyable only partially (we hide the negative things from sympathetic), then this year a good one for us. Until then we wish you all a happy and a healthy, prosperous and happy new year!
Thank remains weighed us and if we phrase our Facebook may also assume here .... " end of the announcement !
For the Three warmly greets with the cameras in your hand
Steffen
