Gute Nachrichten für CRM-Anbieter: 51% der insgesamt 245 in Germany, Austria and Switzerland CRM users surveyed plan in the next 15 months to invest in CRM software. This is much higher than the 39% of respondents who have announced in last year's survey their willingness to invest, is the gratifying for CRM vendors result of the Zurich analyst and consulting company i2s carried out together with the fair CRM-Expo survey.
particular the areas of mobile CRM, order management and marketing automation are among the users high on the priority list. The areas of customer care and customer acquisition are among the companies high on the priority list, which is also reflected in their willingness to spend. Accordingly, companies also define the orientation of their CRM project: The objectives are better data, more sales, opening new markets and new customers. The software will be selected on functionality, followed by price and acceptance in the departments. There
success factors
a downer it to providers. Overall user satisfaction with their CRM software has fallen by a third grade: "Good Minus" is only the result.
order to realize a successful project, 72% of respondents recommended the active involvement of top management. It is highly recommended the inclusion of all affected departments and early Information der gesamten Mitarbeiter.
Verfügbarkeit der Studie
Die Studie ist ab dem 12. Oktober 2010 für 1.750 Euro netto als kommentiertes Powerpoint-pdf bei der i2s bestellbar. Insgesamt umfasst die Untersuchung 102 Slides. Detaillierte Informationen und das Inhaltsverzeichnis sind unter www.changebox.info abrufbar.
Autor: Frank Naujoks
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